You’re Meant for More—And You Know It.

That’s exactly why you're here.

Hi, I’m Annette—business coach, former corporate risk manager, and your go-to guide for building a business you actually want to wake up to.

After 25 years in corporate, I knew I was meant for something more. I didn’t want to spend the rest of my career chasing promotions I didn’t care about or sitting in meetings that drained the life out of me.


When I got displaced, I had a choice: go back to another “safe” job—or build something that finally felt aligned.


I chose freedom, fulfillment, and ownership. And now? I help other midlife women do the same.

What I Do Now

I coach midlife women who are either still in corporate or have started a business but feel stuck.

Through 1:1 coaching, self-paced programs, and free resources,

I help you:

  • Get clear on your business idea

  • Shift from an employee mindset to a CEO mindset.

  • Take action that builds confidence, momentum, and results

No more spinning your wheels, second-guessing yourself, or waiting for “the right time.”

I’m here to help you move forward—with clarity and purpose.

My Why

I believe midlife is the perfect time to start something new—not because it’s easy, but because you finally know what matters.

You’ve got experience, wisdom, and the ability to spot BS a mile away.


Now it’s about channeling that into something that lights you up—and makes a real impact.

This isn’t about hustle or hype.


It’s about building a business that works for your life, not the other way around.